Hello! I am Zaira, a creative producer, photographer and long distance runner.

Turns out, I quite like wearing multiple hats. I bring fifteen years of film production and leadership experience to creative studios as a consultant, while fourteen marathons later, I now coach other runners to achieve their goals.

PRODUCTION & STRATEGY
Helping creative studios build stronger, more sustainable ways of working, from business strategy and operations to production delivery.

CONTENT & SOCIAL MEDIA
Social media management and content creation for brands, businesses and events.

RUNNING COACH & PT
Running coaching and strength training to help runners build confidence, consistency and get more from their running.

  • "Zaira has absolutely transformed my running! She is patient, encouraging and so knowledgeable."

    Jasmine Davis
    Runner

  • "Her photography is warm and evocative and her post production turn around was super quick."

    Sarah Holland
    SHERaces

  • "She captured the energy, atmosphere and community so naturally, and the photos were fantastic."

    Suzanne Hamilton
    Tracksmith Women’s RC

  • "Zaira brings years of industry experience, as well as unbridled passion and tenacity. She is thoughtful and thorough."

    Laura Raphael
    London Marathon Events

  • "I am so happy that we’ve met and can only recommend her as a coach to everyone who wants to progress in running."

    Anna Kozlovskaya
    Runner

What's happening and what's next...

The Self-Coached Runner Method

Become Your Own Running Coach

Ever wished you understood your training well enough to build your own running plan and know when to adjust it?

I'm launching a new online workshop designed to give runners the knowledge and confidence to take control of their own training, whatever their distance or goal.

Across three live sessions, we'll explore the principles behind effective training, how to build your own plan using Garmin, templates and AI, and how to adapt it when life inevitably gets in the way.

5pm GMT on 23rd, 25th & 27th November

3 live online sessions • 60 minutes each • Tools and templates included

🎟️ Tickets are available now! Book your place and save 25% with the Super Early Bird offer.

Book Now & Save 25% 
Media Consultancy & Speaking

Production Operations and Leadership

After 15+ years working in film, VFX and virtual production, including leading creative teams at some of the industry's biggest studios, I'm bringing my experience to consultancy, education and public speaking.

I work with creative businesses and production teams on operational strategy, workflows, leadership and navigating emerging technologies.

I'm also available for industry talks, panel discussions and workshops, sharing practical insights from behind the scenes of large-scale productions.

Have a project or event in mind and need help getting it off the ground? Whether you're looking for strategic guidance and production support, I'd love to hear from you. Get in touch!

Let's Talk!